Join other companies that maximise their gross margin with a prescriptive service, saving you money on your trade promotions every cycle.
“….This product pricing optimization has been a golden nugget”
-Trade promotions manager in a > $300m revenue consumer goods company
“…98% accuracy on customer loyalty prediction, wow!”
BI Director on a Fortune 500 company
“We are currently working with Wise Athena on a Trade Promotion and Pricing Predictive Model. It is SPECTACULAR.”
J. Garcia - ALEN INDUSTRIES. SALES ADMINISTRATION AND FINANCE MANAGER
We were so honored to be selected from hundreds of submissions to present our research paper at such prestigious event:
- 2016 International Joint Conference on Artificial Intelligence in New York.
Our goal with creating Wise Athena was to leverage artificial intelligence to help CPG companies predict the right price in just one click. We have reimagined every element to create a precise, affordable and easy-to-use tool that redefines the future of pricing for CPGs.
Wise Athena uses AI to predict price and demand of SKU´s.
You never have enough time for strategy in rushed promotional cycles where you need to process large amounts of data sets with limited technology support. Retailers are demanding, requesting more and more rapid promotions because their customers love your products.
More about THE PROBLEM
In a competitive market for consumer packaged goods (CPG) companies, setting the right price for your products is imperative to maintaining relationships with demanding retailers and their increasingly fickle consumers. Preparing sales promotions can take weeks of work before presenting deals to retailers. Evaluating the impact of those deals on sales at the end of the promotional cycle can be a time-consuming challenge.
So in this intense climate, do you ever have time for strategy? We can help.
IF YOU HAVE
That totals 1,090,000,000,000,000,000,000,000,000,000,000,000,000
of possible price combinations every month!
Wise Athena is able to reveal actionable insights that can increase your profits. Our AI can help companies act on data-driven facts that otherwise would cost millions of dollars to hire teams to unveil. With Wise Athena, you can better plan ahead. Our amazing platform includes features such as:
More about THE SOLUTION
Wise Athena is delivering cost-effective business solutions through artificial intelligence that provide better predictions than traditional financial planning with spreadsheets alone.
We can analyze in just one click all of a CPG different products so they can optimize prices and trade promotions to maximize revenues.
We deduce elasticity from the prediction, not from the past, which makes a difference. We calculate products elasticity on a predictive and not a descriptive way or model.
The artificial intelligence learns your competitors’ behavior. The artificial intelligence understands your business and sales strategy.
Do you have operational and execution restrictions? We take them into account to give you a more realistic and applicable price.
So today, how long does it takes you to process each promotional cycle? Let Wise Athena provide efficiencies, allowing your team to focus on higher impact aspects of their roles.
With up to 98% accuracy
Non Intrusive Operational Model
+ 2% to 6% Contributional Margins
Results in 4 Weeks
Nothing can beat an artificial intelligence predicting the future
Imagine thousands of brains working on each of your data points simultaneously. Wise Athena can analyze your competitors’ actions and your product’s performance, helping you get the best prices to maximize your gross margin and volume every promotional cycle.
As opposed to working with a traditional pricing consultancy firm where you might pay hundreds of consulting hours every time you need to update your prices, here you get constant pricing optimization for an affordable fee.