Where CPG companies come to optimize their pricing.
With Wise Athena pricing and optimization software for CPGs convert you an a smart agent. Athena uses AI to optimize your pricing and trade promotion strategies.
+85%
Of accuracy
+10%
Margin increase without volume loss.
+15%
volume Increase.
+40%
increased optimization in promotional investment
Top 10
Worldwide CPG companies rely on Wise Athena.
Features
Optimize price and trade promotion strategies in just one place.
Pricing:
- Find the most optimal pricing per SKU/Region/Retailer.
- Demand prediction with Pricing Prediction Software.
- Make competitive pricing effects for CPGs.
Trade Promotion:
- Improve promotional investment.
- Strategic planning promotion for CPGs.
- Post analysis with AI for CPGs.
- Right products at right time.
Demand Prediction:
- Input for S&OP.
- Optimal use of resources.
- Allows for your production plan and maximizes the use of production lines.
- Supports optimal purchases with demand Prediction.
Collaborate easily with everyone.
See the big picture at a glance
Share scenarios with your team while working from anywhere
Compare scenarios to make informed decisions
Retraining model that learns every promotional cycle
Help your RGM, Finance, Marketing, and Sales teams to optimize their strategies with a 360° view of your SKU’s.
With our pricing and optimization software for CPGs, your team can optimize their strategies in one place.
Testimonials
“I will recommend Wise Athena to anyone looking to improve their pricing and promotion strategies in the marketplace. Through their solution, they’re able to help you have the right product at the right price at the right time to maximize both, your revenue and profit but also the retailer-s revenue and profit.”
Tim Pantzlaff. Traditional Medicinals
“All consulting companies are experts in talking about the past, however only Wise Athena is an expert in talking about the future and they do so guaranteeing a high level of certainty of at least 85%, that’s why we are with them.”
Leonardo C. Nestlé
“Wise Athena is a strategic tool that allows us to optimize our promotional budget. Their added value is total WA team support, which has been key to the success of our project.”
Rodrigo V. ARCA Continental
“Now that we implement Wise Athena, we have a scientific tool we use to develop our business decisions.”
Sinuhé A. British American Tobacco
“Wise Athena acts as my strategic partner who takes care of the company’s volume and margin.”
Adriana A. Grupo AlEn
Blog
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Webinar: Price Strategy and Profit Maximization
Webinar: Price Strategy and Profit Maximization: How leveraging AI can optimize pricing and trade promotion strategies. Thank you for attending our webinar! We will like to start off by Thanking our Speakers Michael Kantor CEO and Founder of the Promotion...
CPG Companies: Turn Trade Promotion Mistakes into Accurate Decisions.
Before starting with Wise Athena, I spent more than 15 years leading sales and marketing teams in different CPG companies in Mexico, USA and Europe and the common denominator I can say was the headache that was the planning process of trade promotions. It was a super...
AI YOUR SUPPORT THROUGH UNCERTAIN TIMES
Making pricing decisions has never been easier. Thanks to AI and all other tools on the market that you can make quick and accurate price decisions.
Choose the strategic way to work.
With pricing and optimization software for CPGs by Wise Athena