Where CPG companies come to optimize their pricing.

As a smart agent, Athena uses AI to optimize your pricing and trade promotion strategies.


Of accuracy


Margin increase without volume loss.


volume Increase.


increased optimization in promotional investment

Top 10

Worldwide CPG companies rely on Wise Athena.


Optimize price and trade promotion strategies in just one place.


  1. Find the most optimal pricing per SKU/Region/Retailer.
  2. Demand prediction.
  3. Make competitive pricing effects.

More information about pricing →

Trade Promotion:

  1. Improve promotional investment.
  2. Strategic planning.
  3. Post analysis.
  4. Right products at right time.

More information about trade promotion →

Demand Prediction:

  1. Input for S&OP
  2. Optimal use of resources
  3. Allows for your production plan and maximizes the use of production lines
  4. Supports optimal purchases

More information about demand prediction →

Collaborate easily with everyone.

See the big picture at a glance

Share scenarios with your team while working from anywhere

Compare scenarios to make informed decisions

Retraining model that learns every promotional cycle

Help your RGM, finance, marketing, and sales teams, optimize their strategies with a 360° view of your SKU’s.


“I will recommend Wise Athena to anyone looking to improve their pricing and promotion strategies in the marketplace. Through their solution, they’re able to help you have the right product at the right price at the right time to maximize both, your revenue and profit but also the retailer-s revenue and profit.”

Tim Pantzlaff. Traditional Medicinals

“All consulting companies are experts in talking about the past, however only Wise Athena is an expert in talking about the future and they do so guaranteeing a high level of certainty of at least 85%, that’s why we are with them.”

Leonardo C. Nestlé

“Wise Athena is a strategic tool that allows us to optimize our promotional budget. Their added value is total WA team support, which has been key to the success of our project.”

Rodrigo V. ARCA Continental

“Now that we implement Wise Athena, we have a scientific tool we use to develop our business decisions.”

Sinuhé A. British American Tobacco

“Wise Athena acts as my strategic partner who takes care of the company’s volume and margin.”

Adriana A. Grupo AlEn


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Choose the strategic way to work.