Where CPG companies come to optimize their pricing.
As a smart agent, Athena uses AI to improve the efficiency of a CPG company’s pricing and trade promotion strategies.
Margin increase without volume loss.
increased optimization in promotional investment
Worldwide CPG companies rely on Wise Athena.
Optimize price and trade promotion strategies in just one place.
- Find and support the most optimal pricing per SKU/Region/Retailer.
- Demand prediction.
- Understand competitive pricing effects.
- Improve promotional investments.
- Strategic planning.
- Post analysis.
- Right Promos at the right time.
- Input for Sales & Operations.
- Optimize your use of resources.
- Understand necessary production plans and maximizes the use of production lines.
Collaborate easily with everyone.
See the big picture at a glance
Share scenarios with your team while working from anywhere
Compare scenarios to choose the correct decision
A model that is continuously learning during every promotional cycle
Help your RGM, Finance, Marketing, and Sales teams to optimize their strategies with a 360° view of your SKU’s.
With our pricing and optimization software for CPGs, your team can optimize their strategies in one place.
“I will recommend Wise Athena to anyone looking to improve their pricing and promotion strategies in the marketplace. Through their solution, they’re able to help you have the right product at the right price at the right time to maximize both, your revenue and profit but also the retailer-s revenue and profit.”
Tim Pantzlaff. Traditional Medicinals
“All consulting companies are experts in talking about the past, however only Wise Athena is an expert in talking about the future and they do so guaranteeing a high level of certainty of at least 85%, that’s why we are with them.”
Leonardo C. Nestlé
“Wise Athena is a strategic tool that allows us to optimize our promotional budget. Their added value is total WA team support, which has been key to the success of our project.”
Rodrigo V. ARCA Continental
“Now that we implement Wise Athena, we have a scientific tool we use to develop our business decisions.”
Sinuhé A. British American Tobacco
“Wise Athena acts as my strategic partner who takes care of the company’s volume and margin.”
Adriana A. Grupo AlEn
View all articles →
Let’s face it, if pricing were easy, you wouldn’t be reading this blog. Pricing is a critical part of being a successful CPG. Promotional cycles, variables, deadlines, and the opinion factor— your marketing team, sales team, and even your customers might have opposing...
The 2021 Wise Athena Bold & Loving Awards Working with CPG requires a keen understanding of people and attention to detail, and we’re not just talking about studying buying trends. Employee accomplishments and the team’s overall hard work should be routinely...
It’s not news to CPG brands that the retail marketplace is crowded. Convincing customers to try a product takes equal parts strategy, data science, creativity, and planning. That’s why CPG manufacturers should plan with special holidays in mind. During this time,...
Choose the strategic way to work.
With pricing and optimization software for CPGs by Wise Athena