Where CPG companies come to optimize their pricing.

As a smart agent, Athena uses AI to improve the efficiency of a CPG company’s pricing and trade promotion strategies.

Pricing and optimization software for CPGs

+85%

Of accuracy

+10%

Margin increase without volume loss.

+15%

volume Increase.

+40%

increased optimization in promotional investment

Top 10

Worldwide CPG companies rely on Wise Athena.

Features

Optimize price and trade promotion strategies in just one place.

optimize Pricing and optimization software for CPGs

Pricing:

  1. Find and support the most optimal pricing per SKU/Region/Retailer.
  2. Demand prediction.
  3. Understand competitive pricing effects.

More information about pricing →

Trade Promotion:

  1. Improve promotional investments.
  2. Strategic planning.
  3. Post analysis.
  4. Right Promos at the right time.

More information about trade promotion →

Demand Prediction:

  1. Input for Sales & Operations.
  2. Optimize your use of resources.
  3. Understand necessary production plans and maximizes the use of production lines.

More information about demand prediction →

Pricing and optimization software for CPGs

Collaborate easily with everyone.

See the big picture at a glance

Share scenarios with your team while working from anywhere

Compare scenarios to choose the correct decision

A model that is continuously learning during every promotional cycle

Help your RGM, Finance, Marketing, and Sales teams to optimize their strategies with a 360° view of your SKU’s.

With our pricing and optimization software for CPGs, your team can optimize their strategies in one place.

Testimonials

“I will recommend Wise Athena to anyone looking to improve their pricing and promotion strategies in the marketplace. Through their solution, they’re able to help you have the right product at the right price at the right time to maximize both, your revenue and profit but also the retailer-s revenue and profit.”

Tim Pantzlaff. Traditional Medicinals

“All consulting companies are experts in talking about the past, however only Wise Athena is an expert in talking about the future and they do so guaranteeing a high level of certainty of at least 85%, that’s why we are with them.”

Leonardo C. Nestlé

“Wise Athena is a strategic tool that allows us to optimize our promotional budget. Their added value is total WA team support, which has been key to the success of our project.”

Rodrigo V. ARCA Continental

“Now that we implement Wise Athena, we have a scientific tool we use to develop our business decisions.”

Sinuhé A. British American Tobacco

“Wise Athena acts as my strategic partner who takes care of the company’s volume and margin.”

Adriana A. Grupo AlEn

Blog

View all articles 

How to achieve 2x ROI with Wise Athena

How to achieve 2x ROI with Wise Athena

Now more than ever, CPGs must focus on the smallest details to create the biggest gains. To increase ROI, companies need to save more time—breaking down data faster and simplifying strategy—as well as take control of pricing and promotions for every product they...

Getting Strategic About Pricing with AI

Getting Strategic About Pricing with AI

Let’s face it, if pricing were easy, you wouldn’t be reading this blog. Pricing is a critical part of being a successful CPG. Promotional cycles, variables, deadlines, and the opinion factor— your marketing team, sales team, and even your customers might have opposing...

Wise Athena Bold & Loving Awards 2021

Wise Athena Bold & Loving Awards 2021

The 2021 Wise Athena Bold & Loving Awards Working with CPG requires a keen understanding of people and attention to detail, and we’re not just talking about studying buying trends. Employee accomplishments and the team’s overall hard work should be routinely...

Choose the strategic way to work.

With pricing and optimization software for CPGs by Wise Athena

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