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Leverage RGM Team with AI

Leverage RGM Team with AI

While Trade Promotion is essential to CPGs, it’s still mostly focused on short-term results.Revenue Growth Management (RGM), on the other hand, is centered around the long-term growth and health of your company. That’s why we decided to dedicate this blog to...
Take advantage of data

Take advantage of data

Accessing data is the easy part. The real work is efficiently and productively deciphering it, breaking it down, and mining for the smallest of details that can help you connect with the right customers and defend (or even improve) your market share. Sadly, this is...
How to achieve 2x ROI with Wise Athena

How to achieve 2x ROI with Wise Athena

Now more than ever, CPGs must focus on the smallest details to create the biggest gains. To increase ROI, companies need to save more time—breaking down data faster and simplifying strategy—as well as take control of pricing and promotions for every product they...
Wise Athena Bold & Loving Awards 2021

Wise Athena Bold & Loving Awards 2021

The 2021 Wise Athena Bold & Loving Awards Working with CPG requires a keen understanding of people and attention to detail, and we’re not just talking about studying buying trends. Employee accomplishments and the team’s overall hard work should be routinely...
Easter Is Coming. Is Your Brand Ready?

Easter Is Coming. Is Your Brand Ready?

It’s not news to CPG brands that the retail marketplace is crowded. Convincing customers to try a product takes equal parts strategy, data science, creativity, and planning. That’s why CPG manufacturers should plan with special holidays in mind. During this time,...
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