Before starting with Wise Athena, I spent more than 15 years leading sales and marketing teams in different CPG companies in Mexico, USA and Europe and the common denominator I can say was the headache that was the planning process of trade promotions. It was a super...
Making pricing decisions has never been easier. Thanks to AI and all other tools on the market that you can make quick and accurate price decisions.
The Consumer Packaged Goods (CPG) industry is one of the most dynamic industries known. Each manufacturer faces different business challenges, some internal, and some external.
Consumer packaged goods (CPG) and Retail companies are on the continuous search for new opportunities for growth.
At Wise Athena, our Artificial Intelligence is your easy-to-use tool for Trade Promotion Strategies.
Artificial Intelligence (AI) radically changes the way we understand behavior purchasing and consumption habits.
Artificial Intelligence (AI) has a growing influence in the way companies examine themselves. Companies attempt all different types of strategies with the hope of expanding in a consumer-driven world.