2021 Trends: a Roadmap to Success for Natural and Organic Brands
Understanding 2021 CPG Trends: Positioning Your Natural and Organic Brand For Success with Wise Athena and SPINS Where do we go from here? It’s the question all successful CPG brands ask themselves, and the road ahead can be murky for emerging niche product categories...
Webinar: Price Strategy and Profit Maximization
Webinar: Price Strategy and Profit Maximization: How leveraging AI can optimize pricing and trade promotion strategies. Thank you for attending our webinar! We will like to start off by Thanking our Speakers Michael Kantor CEO and Founder of the Promotion...
CPG Companies: Turn Trade Promotion Mistakes into Accurate Decisions
Before starting with Wise Athena, I spent more than 15 years leading sales and marketing teams in different CPG companies in Mexico, the USA, and Europe and the common denominator I can say was the headache that was the planning process of trade promotions. It was a...
CHALLENGES FACING CPGs AROUND TRADE PROMOTIONS
The Consumer Packaged Goods (CPG) industry is one of the most dynamic industries known. Each manufacturer faces different business challenges, some internal, and some external.
How Can AI Optimize Your Trade Promotion Strategy?
At Wise Athena, our Artificial Intelligence is your easy-to-use tool for Trade Promotion Strategies.