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CPG Companies: Turn Trade Promotion Mistakes into Accurate Decisions.

CPG Companies: Turn Trade Promotion Mistakes into Accurate Decisions.

by Octavio H. | Dec 3, 2020 | Trade Promotion

Before starting with Wise Athena, I spent more than 15 years leading sales and marketing teams in different CPG companies in Mexico, USA and Europe and the common denominator I can say was the headache that was the planning process of trade promotions. It was a super...
CHALLENGES FACING CPGs AROUND TRADE PROMOTIONS

CHALLENGES FACING CPGs AROUND TRADE PROMOTIONS

by Octavio H. | Aug 5, 2020 | Trade Promotion

The Consumer Packaged Goods (CPG) industry is one of the most dynamic industries known. Each manufacturer faces different business challenges, some internal, and some external.

How Can AI Optimize Your Trade Promotion Strategy?

How Can AI Optimize Your Trade Promotion Strategy?

by Janet A. | Jul 12, 2020 | Trade Promotion

At Wise Athena, our Artificial Intelligence is your easy-to-use tool for Trade Promotion Strategies.

Get the right prices every promotional cycle using artificial intelligence.

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