Athena 2.0 is here: Optimize your Pricing and Trade Promotion strategy faster and easier.
Wise Athena is proud to announce the launch of Athena 2.0, our one-click solution that optimizes your Revenue Growth Management strategies through artificial intelligence (AI). By capturing a 360-degree view of every SKU in your portfolio, Athena 2.0 is the...
Wise Athena Discusses Mitigating the Risk of Raising Prices at the POI Summit
It was a privilege for Wise Athena to participate in the Promotion Optimization Institute Spring Virtual Engagement Summit this past Tuesday and Wednesday, May 25-26. As with prior conferences, the POI offered an engaging and inspiring series of networking and...
How to achieve 2x ROI with Wise Athena
Now more than ever, CPGs must focus on the smallest details to create the biggest gains. To increase ROI, companies need to save more time—breaking down data faster and simplifying strategy—as well as take control of pricing and promotions for every product they...
Easter Is Coming. Is Your Brand Ready?
It’s not news to CPG brands that the retail marketplace is crowded. Convincing customers to try a product takes equal parts strategy, data science, creativity, and planning. That’s why CPG manufacturers should plan with special holidays in mind. During this time,...
2021 Trends: a Roadmap to Success for Natural and Organic Brands
Understanding 2021 CPG Trends: Positioning Your Natural and Organic Brand For Success with Wise Athena and SPINS Where do we go from here? It’s the question all successful CPG brands ask themselves, and the road ahead can be murky for emerging niche product categories...
CPG Companies: Turn Trade Promotion Mistakes into Accurate Decisions
Before starting with Wise Athena, I spent more than 15 years leading sales and marketing teams in different CPG companies in Mexico, the USA, and Europe and the common denominator I can say was the headache that was the planning process of trade promotions. It was a...
CHALLENGES FACING CPGs AROUND TRADE PROMOTIONS
The Consumer Packaged Goods (CPG) industry is one of the most dynamic industries known. Each manufacturer faces different business challenges, some internal, and some external.
How Can AI Optimize Your Trade Promotion Strategy?
At Wise Athena, our Artificial Intelligence is your easy-to-use tool for Trade Promotion Strategies.