How to stay ahead of the next economic catalyst with pricing for CPG
It’s never been more important for CPGs to stay ahead of the next big economic catalyst. See how pricing for CPG can help.
Are we reaching an inflection point for consumer purchasing?
Brand loyalty is a relic of the past, so CPGs need to change how they do business to get ahead. See how pricing for CPG can help.
Build an Even Stronger RGM Team through AI/ML
Building a robust Revenue Growth Management (RGM) department is essential to success in the CPG industry. RGM teams, especially those supported by artificial intelligence and machine learning technologies and tools, can provide every department in their company—from...
Athena 2.0 is here: Optimize your Pricing and Trade Promotion strategy faster and easier.
Wise Athena is proud to announce the launch of Athena 2.0, our one-click solution that optimizes your Revenue Growth Management strategies through artificial intelligence (AI). By capturing a 360-degree view of every SKU in your portfolio, Athena 2.0 is the...