Adjusting Your RGM Lens as Inflationary Pressures Build Up

Webinar Infationary
By: Fabiola Hermosillo
Date: December 7, 2021
Category: Webinar

We will like to start off by thanking our Speakers Michael Kantor CEO and Founder of the Promotion Optimization Institute, Adriana Aguilar from Grupo AlEn, Alfonso Vázquez CEO and Founder from Wise Athena, Octavio Hinojosa VP, and Co-Founder from Wise Athena along with all the attendees for their contributions to the webinar “Adjusting Your RGM Lens as Inflationary Pressures Build Up”.

The CPG industry has faced daunting challenges recently, between pandemic-driven spikes in demand, and inflationary pressures. While certain categories brought consumption growth and new trials, others experienced volume levels that have failed to stabilize. Now, more than ever, consumer goods executives must consider a more comprehensive assessment to meet their P&L goals. Leaders are implementing strategic elements requiring solid RGM analytics, enabled by Artificial Intelligence around their existing data sets.

Watch this webinar to learn:

  • How to combine RGM’s main elements plus strategies to sustain profitable growth from increased trials during the pandemic.
  • How ML & AI bring visibility, accuracy, and speed to avoid leaving money on the table.
  • Strategies that global companies are taking to improve their bottom line.

Written By Fabiola Hermosillo
Marketing Manager US/LATAM for Wise Athena. I love helping companies tell their story and express their brand powerfully.

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