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Webinar: Price Strategy and Profit Maximization

Price Strategy and Profit Maximization
By: Fabiola Hermosillo
Date: February 3, 2021
Category: Trade Promotion

Webinar: Price Strategy and Profit Maximization: How leveraging AI can optimize pricing and trade promotion strategies.

Thank you for attending our webinar!

We will like to start off by Thanking our Speakers Michael Kantor CEO and Founder of the Promotion Optimization Institute, Nicole Bettencourt from Traditional Medicinals, Alfonso Vázquez CEO and Founder from Wise Athena, Octavio Hinojosa VP, and Co-Founder from Wise Athena along with all the attendees for their contributions to the webinar “Price Strategy and Profit Maximization – How leveraging AI can optimize pricing and trade promotion strategies”. It was a huge success with over 150 active participants. We look forward to organizing more events in the future so please, stay tuned!

When A.I. is properly used, demand forecasting can function as a very valuable starting point for creating upcoming promo strategies. Traditional approaches cannot fully account for seasonal trends, fluctuating product demands, or daily changes resulting from market discrepancies. In this webinar: “Price Strategy and Profit Maximization – How leveraging AI can optimize pricing and trade promotion strategies” we demonstrated how CPGs are advancing their approach and avoiding leaving money on the table. We really enjoyed sharing how A. I helped CPG companies such as Traditional Medicinals increased their sales and margins in less time, and with less effort.

We learned:
• How your pricing and trade promotion team with the support of Machine Learning are able to maximize your profits.
• Why it is important to customize your promotional strategy by region and retailer.
• How to improve your promotions efficiently with the combination of Artificial Intelligence (AI) and standard econometrics.
• Why time is of the essence when planning your promotional strategy.

Here, you can find the recording of the webinar “Price Strategy and Profit Maximization – How leveraging AI can optimize pricing and trade promotion strategies”.

Written By Fabiola Hermosillo
Marketing Manager US/LATAM for Wise Athena. I love helping companies tell their story and express their brand powerfully.

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